Run With The Bull

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]

 

Inevitable Collisions: Art and Technology Meet

When a conference celebrating the inevitable collisions between innovation, technology and creativity comes to Ann Arbor, it only made sense for us to get involved. The event we’re talking about is Intermitten, a two day exploration of creativity’s role in innovation and technology through panels, presentations and performances. Our part was creating a fully immersive […]