Run With The Bull

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]


Arbor Defenders

As part of a local event taking place in Ann Arbor, ICON Interactive designed and developed a Microsoft Kinect game for leading cyber security firm Arbor Networks. Called “Arbor Defenders,” the aim of the game was to boost awareness of the Arbor Networks brand, generate discussion among participants, and use the fun of motion sensing […]


The Eagle Has Landed

Auto shows are great opportunities for OEMs to showcase the latest and greatest in automotive innovation. Media, government officials and automotive enthusiasts and professionals alike flock to the show floor to discover different brands’ contributions to the automotive space, be it through intelligent vehicle design or groundbreaking automotive technologies. The challenge at these events is […]


Let’s Get Funky

Headed to Bonnaroo to see Elton John and Kanye West? If you’ve got a little boogie in your step, check out the latest release from ICON Interactive—Bonnaroo’s Funkiest Dancer—and you might just wind up on stage. It doesn’t matter if you’re into Salt ‘n Pepa, New Order, or Skrillex. If you have funky moves, this […]