The Eagle Has Landed: ICON Creates A Custom Experience for FIAT USA

Auto shows are great opportunities for OEMs to showcase the latest and greatest in automotive innovation. Media, government officials and automotive enthusiasts and professionals alike flock to the show floor to discover different brands’ contributions to the automotive space, be it through intelligent vehicle design or groundbreaking automotive technologies. The challenge at these events is […]


Inventive, Free and Fun: ICON Celebrates 20 Years

We’re celebrating a huge milestone at ICON this year: we’re turning 20! A lot can happen in 20 years, and our journey here at ICON Interactive is no exception. We’ve expanded locations, had the opportunity to work with amazing clients and have grown our team. But, before we get to where we are today, let’s […]


Seeing Red?: ICON gives a new look to

Artist management agency Redlight Management (RLM) has an impressive roster of musicians, ranging from punk rocker Billy Talent to EDM DJ Tiesto. So when the music company approached us to redesign and develop their website, we were excited for both the opportunity to work with an amazing client and to the challenge of designing a […]


Inevitable Collisions: Art and Technology Meet: ICON Creates A Virtual Reality Performance

When a conference celebrating the inevitable collisions between innovation, technology and creativity comes to Ann Arbor, it only made sense for us to get involved. The event we’re talking about is Intermitten, a two day exploration of creativity’s role in innovation and technology through panels, presentations and performances. Our part was creating a fully immersive […]


A Little Madness: ICON launches

We are pleased to announce our latest website launch,! The site was designed by Sadie St. Germain and developed by Aldo Adachi and Sarah Babski. It was developed in WordPress using PHP and a custom built theme. Rae came to the team with a vision of the site emulating “inner madness.” She wanted menus […]


Apple to Android: ICON Creates App For Both iOS and Android Using New UI Framework

Mobile apps aren’t just the next big thing: they are the big thing. Mobile software is now an ever-present part of our daily existence, and just as dynamic as the apps themselves, are the ways they get implemented. Kevin Vitale, ICON’s Director of Mobile Development, knows this better than most. “You have to stay on […]

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