SoundLites: Now available for HTC Vive

SoundLites, by Icon Interactive, uses Unity 3D’s spatial audio engine to help you create interactive soundscapes. Soundlites encourages users to interact with music in a new way by combining music, space, balls (fun), and exploration in a VR environment. In the experience, you use your “Lite tool” to build and explore a sonic light landscape. […]


Interior Design, Cross Training and Cooking: 10 ICON Employees On How They Stay Creative

“I don’t get to watch as many movies as I would like, but I think there are amazing examples of motion graphics within the opening title sequence of a movie. I also find a lot of inspiration from the branding and interior design within stores and restaurants. There are so many small independent stores opening […]


The Link Between Vulnerability And Creativity: A TED Talk By Brene Brown

There’s an amazing TED Talk we stumbled across a few years ago by social worker Brene Brown titled “The Power of Vulnerability.” It went viral and now has over 24 million views. If you haven’t heard of it, watch it now! It is life changing. A lot of what Brown discusses is how our instinctual […]


The 4 S’s Of Digital Marketing: Are You Following These?

Traditional marketing channels such as print and TV are becoming less utilized as marketing shifts towards digital. So, how does a company restructure their marketing efforts to keep up with the ever changing digital landscape? Keeping up with the 4 S’s—Strategy, SEO, Social Media, and Search—will help bolster your company’s efforts online and get your […]


Like, Love, Haha, Wow, Sad and Angry: Facebook’s Latest Feature Lets Users Show How They Really Feel

Earlier this week, Facebook announced that Reactions, its newest feature on the social platform, would be available globally. To use Reactions, users have to either hover over the like button on desktop or hold down the like button on mobile to be able to select their desired Reaction. The Reactions—love, haha, wow, sad, angry–come into […]


ICON’s Top Five Super Bowl 50 Ads

An advertising spot in The Super Bowl has been a long coveted opportunity for advertisers. Every year, millions of Americans turn on their TVs to watch the big game. Last night, The Super Bowl 50 had an average rating of 49.0, which means that 49% of American homes with a TV were tuned in. Understandably […]

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