Run With The Bull: The Meritor VR Experience

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]


Arbor Defenders: Analogy Through Rapid-Fire Game Play

As part of a local event taking place in Ann Arbor, ICON Interactive designed and developed a Microsoft Kinect game for leading cyber security firm Arbor Networks. Called “Arbor Defenders,” the aim of the game was to boost awareness of the Arbor Networks brand, generate discussion among participants, and use the fun of motion sensing […]


Window Shopping: FIAT’s Interactive Digital Display Wall

FIAT USA engaged ICON Interactive to design and develop an immersive, fun experience that showcases the all-new FIAT 500X and simultaneously draws crowds of consumers to their displays at malls, events, concerts and trade exhibits across the country. To accomplish this goal, the ICON crew developed a game-like interaction utilizing a 12×7 foot video wall […]


Making the Def Jam website: A Discussion With Team ICON

Def Jam approached us to create something new for them, something that represented the pioneering spirit of the music, and raised the bar on what a record label site could be. They are in a unique cultural space in our society. The history of Def Jam represents a huge part of the history of Rap […]


ICON’s Digital Platform Ignites and Engages Students Worldwide

Harvard University’s research center Project Zero asked ICON to build a digital platform that could ignite and engage students worldwide. We developed Out of Eden Learn, an online learning platform that uses social media as a springboard for deep meaningful leaning around one man’s seven year odyssey to retrace the roots of human civilization. Watch our case […]


New Ideas and Old Techniques: How ICON Changed the Scope of the 360° Virtual Tour

Earlier this fall, members of the ICON Ann Arbor team headed out to Germany to see the IAA Frankfurt Motor Show in action. The visit included finally seeing the real life layout of Delphi’s 360° Virtual Tour that ICON had created at the event. “It lets [an audience] see the area without actually being there. […]

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