Elevating Brand Awareness Through Data Visualization: Genesis Performance Lab - Driving Engagement On and Off the Green

Since its initial launch in 2017, ICON Interactive’s immersive “Performance Lab” experience continues to drive value for their client Genesis. Adapted for deployment at various events along the PGA Tour, the Lab merges the tradition of golf with the latest in sport tracking and mobile app technology to help Genesis discover potential customers among tournament […]


Animating In-Vehicle Sound: Panasonic Automotive CES 2019

At the 2019 Consumer Electronics Show, Panasonic Automotive wanted to demonstrate to VIP guests and potential partners how its audio systems technology integrates into customers’ vehicles and improves the overall driving experience. ICON Interactive told this story through 3D animated holograms projected via a mixed-reality display. The result was a cutting-edge showcase that not only […]


Run With The Bull: The Meritor VR Experience

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]


Arbor Defenders: Analogy Through Rapid-Fire Game Play

As part of a local event taking place in Ann Arbor, ICON Interactive designed and developed a Microsoft Kinect game for leading cyber security firm Arbor Networks. Called “Arbor Defenders,” the aim of the game was to boost awareness of the Arbor Networks brand, generate discussion among participants, and use the fun of motion sensing […]


Window Shopping: FIAT’s Interactive Digital Display Wall

FIAT USA engaged ICON Interactive to design and develop an immersive, fun experience that showcases the all-new FIAT 500X and simultaneously draws crowds of consumers to their displays at malls, events, concerts and trade exhibits across the country. To accomplish this goal, the ICON crew developed a game-like interaction utilizing a 12×7 foot video wall […]


Making the Def Jam website: A Discussion With Team ICON

Def Jam approached us to create something new for them, something that represented the pioneering spirit of the music, and raised the bar on what a record label site could be. They are in a unique cultural space in our society. The history of Def Jam represents a huge part of the history of Rap […]

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