ROCKET MORTGAGE NEXUS—LEAGUE OF LEGENDS 360 DEGREE FAN DOME: ICON PLACES LEAGUE OF LEGENDS FANS ON THE BATTLEFIELD THROUGH 360 PROJECTION AT THE LCS 2019 TAILGATE PARTY

Doubling down on eSports, Rocket Mortgage partnered with Riot Games to bring League of Legends to Detroit as presenting sponsor of the LCS Summer Finals. CHALLENGE Come up with a stunty and attractive experiential concept that authentically connects Rocket Mortgage with the world of eSports.  ICON delivered a “never seen before” experiential activation leveraging a […]

 

SPACE AS A VEHICLE FOR STORYTELLING: ICON Interactive and The Peabody Essex Museum

Inspired by the Peabody Essex Museum’s exhibition “Nature’s Nation,” ICON Interactive envisioned how 200 years of rising sea levels might transform their local landscape. The Kingston 2219 experience transported guests at ICON’s Kingston Street loft to a distant future, spurring thought into how today’s tech is changing the ways in which we tell stories and […]

 

ANIMATING FOR MOBILE FIRST: ICON Interactive and Education First Pro Cycling

While working with Education First on the website for their pro cycling division, ICON Interactive produced a series of animations designed to introduce the sport of cycling to newcomers in a dynamic but device-friendly way. To someone who is unfamiliar with cycling, an event like the Tour de France may appear to be a fast-paced […]

 

Elevating Brand Awareness Through Data Visualization: Genesis Performance Lab - Driving Engagement On and Off the Green

Since its initial launch in 2017, ICON Interactive’s immersive “Performance Lab” experience continues to drive value for their client Genesis. Adapted for deployment at various events along the PGA Tour, the Lab merges the tradition of golf with the latest in sport tracking and mobile app technology to help Genesis discover potential customers among tournament […]

 

Animating In-Vehicle Sound: Panasonic Automotive CES 2019

At the 2019 Consumer Electronics Show, Panasonic Automotive wanted to demonstrate to VIP guests and potential partners how its audio systems technology integrates into customers’ vehicles and improves the overall driving experience. ICON Interactive told this story through 3D animated holograms projected via a mixed-reality display. The result was a cutting-edge showcase that not only […]

 

Run With The Bull: The Meritor VR Experience

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]

 
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