Icon WiseTalk Original e-marketing and tech-savvy tips from Icon Interactive. http://www.IconInteractive.com en-us tj@iconinteractive.com (Troy Janisch) http://blogs.law.harvard.edu/tech/rss ROI: How Hard is Your Web Site Working? Troy Janisch An effective web site requires an ongoing investment, but with a good ROI strategy it doesn't have to costs you. http://www.iconinteractive.com/Article6.htm 2005-03-01 Great Service. Full Service. Self Service. Troy Janisch Great customer service used to mean providing a memorable, high-touch, face-to-face experience for customers. Now, it’s the opposite. http://www.iconinteractive.com/Article24.htm 2004-05-03 Checking Out or Getting Out? Reasons for Shopping Cart Abandonment Troy Janisch People used to abandon online shopping carts because they didn’t understand how online shopping works. Now, its because they do. http://www.iconinteractive.com/Article22.htm 2004-03-03 CAN-SPAM: Where's the Meat? Troy Janisch On January 1, 2004, the CAN-SPAM Act went info affect. Its enforceability is limited, but it provides web marketers a taste of things to come. http://www.iconinteractive.com/Article21.htm 2004-02-01 Garbage in, Garbage out: The Dirt on Google's New Algorithm Troy Janisch In 2004, Google’s new search algorithm has search-engine savvy web marketers scrambling for content instead of search engine rankings. http://www.iconinteractive.com/Article20.htm 2004-01-10