Icon WiseTalk Original e-marketing and tech-savvy tips from Icon Interactive. http://www.IconInteractive.com en-us tj@iconinteractive.com (Troy Janisch) http://blogs.law.harvard.edu/tech/rss Email Marketing: Getting There is Half the Challenge Troy Janisch Sending email is fast, free and far-reaching. The trick is getting past SPAM filters and optimizing the open rate of each email marketing campaign. http://www.iconinteractive.com/Article76.htm 2007-10-12 In-Text Ads Swap Clutter for Context Troy Janisch The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link. http://www.iconinteractive.com/Article75.htm 2007-09-12 Clicks that Stick: Retargeting Users that Leave Your Site Troy Janisch 98 percent of Internet shoppers leave ecommerce sites without buying. That is why Internet-savvy marketers are starting to use retargeting technology to pursuing customers who have left their website and recapture lost sales. http://www.iconinteractive.com/Article74.htm 2007-07-30 Universal Search Impacts Google Results on Large Scale Troy Janisch The introduction of Google's 'Universal Search' has had a large-scale negative impact on the natural results of many online retailers and vertical market websites. http://www.iconinteractive.com/Article73.htm 2007-06-11 See How They Run: Radio Ads and Google Troy Janisch Google has simplified local and national radio advertising for small business by integrating audio ads into their offerings. http://www.iconinteractive.com/Article72.htm 2007-03-13