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Original marketing and tech-savvy tips from Icon Interactive™ available as an RSS feed and Podcast. Want to suggest a topic for WiseTalk? Contact us.

Email Marketing: Getting There is Half the Challenge
Sending email is fast, free and far-reaching. The trick is getting past SPAM filters and optimizing the open rate of each email marketing campaign.

In-Text Ads Swap Clutter for Context
The prevalence of online banners and text ads have made all but the most annoying online ads nearly transparent to online users. To stand out from the crowd, some marketers are turning to a simple, relevant and transparent advertising format: the text link.

Clicks that Stick: Retargeting Users that Leave Your Site
98 percent of Internet shoppers leave ecommerce sites without buying. That is why Internet-savvy marketers are starting to use retargeting technology to pursuing customers who have left their website and recapture lost sales.

Universal Search Impacts Google Results on Large Scale
The introduction of Google's 'Universal Search' has had a large-scale negative impact on the natural results of many online retailers and vertical market websites.

See How They Run: Radio Ads and Google
Google has simplified local and national radio advertising for small business by integrating audio ads into their offerings.

From Web 2.0 to Web 2.007
Transitions from Windows XP to Vista,and from cell phones to iPhones, mimic the cultural transition we've already made from Web 1.0, to Web 2.0 -- and beyond.

Viewing the Internet as a Free-For-All can be Costly
As long as the Internet remains inexpensive to use and difficult to regulate, email abuse and Internet fraud concerns will be commonplace. Internet-savvy marketers proceed cautiously and ethically to safeguard their reputation.

It Takes More than Money To Reach The Top
To get the first spot on Google, Yahoo, or MSN, all it used to take was the highest bid. Today, even the experts aren't sure exactly what it takes.

Daytripping: Getting the Most from Google Dayparts
Google advertisers should consider dayparting tactics and strategies that can improve the results of their online campaign.
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Building an SEM Portfolio
Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends. Doing so wildly, leads to ruin.
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