SEO Process

Icon Interactive™ begins with an assessment of your web site’s positioning and value. This is used as a baseline for planning and measuring results throughout SEO plan implementation. As part of this assessment, we work with your staff to determine reasonable, measurable goals for improving your site’s content and ranking.

The assessment identifies opportunities and tactics to get your Web site’s pages positioned higher in search engine listings. Optimization occurs on three levels:

• Back-End Optimization
  The first step in every SEO process is to make sure that a website is search engine friendly. We identifyand recommend strategies to ensure web site compatibility and readiness for search engine spidering, indexing and inclusion.
  
  
• Front-End Optimization
  We’ll suggest content revisions and relevant content to support your targeted keywords. Good contentattracts attention, links from other web sites and referrals.
  
  
• External Optimization
  We’ll suggest strategies to increase your page ranking and link popularity by implementing links to yoursite from other resources.

Based on the assessment of your site and defined goals, we create a customized 12-month SEO Implementation Plan. Icon Interactive™ can implement the plan based on an appropriate monthly retainer or a client may elect to implement the plan themselves.