Search Engine Optimization

Since 9 out of 10 Internet users utilize a search engine during their browsing session, marketing-savvy companies realize that better search engine ranking means more customers. Search engine placement contributes to a company’s brand awareness, traffic and revenue. It has been estimated that the web is actually 500 times larger than the number of pages spidered to date.

As a result, getting a top 10 ranking will soon mean getting a site ranked in the top 0.0002% of the results. Obviously this is not work for lesser SEO analyst employed by SEO practitioners, and certainly beyond the capabilities of most site owners.

The ‘hidden’ dynamic pages that have not yet been accounted for make up a huge portion of the Internet. Complicating factors such as link popularity, content placement, quality of content, inbound links, outbound links, keyword choices, page layout and architecture, dynamic site mapping, and more make it difficult for many websites to survive the shifting sands. Because of the unstable Search Engine environment, it is no wonder that most SEO firms choose short cuts and temporary solutions.

Icon Interactive™ is an exception. Our value-based SEO tactics are authentic, varied, robust and long lasting. Although it can be hard work in the initial stages, a value-based search engine optimization process offers stable, long-term results and remains easier to maintain over time than other SEO methods.