<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" 	xmlns:content="http://purl.org/rss/1.0/modules/content/"	xmlns:wfw="http://wellformedweb.org/CommentAPI/"	xmlns:dc="http://purl.org/dc/elements/1.1/"    xmlns:itunes="http://www.itunes.com/DTDs/Podcast-1.0.dtd"><channel><title>WiseTalk Podcast</title><link>http://www.iconinteractive.com/</link><description>WiseTalk: The latest original marketing and tech-savvy talk from Icon Interactive.</description><category>business</category><language>en-us</language><copyright>2005 Icon Interactive</copyright>    <image>        <url>http://www.iconinteractive.com/podcast/wisetalk/logo.gif</url>        <title>Icon Interactive</title>        <link>http://www.iconinteractive.com</link>        <width>100</width>        <height>100</height>    </image><copyright>2005 Icon Interactive</copyright><pubDate>Mon, 6 Nov 2006 0:00:01 CST</pubDate><generator>Garage Band</generator><managingEditor>tj@iconinteractive.com (TJ)</managingEditor><ttl>25</ttl><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:summary>The latest original marketing and tech-savvy talk from Icon Interactive</itunes:summary><itunes:owner>    <itunes:name>Icon Interactive</itunes:name>    <itunes:email>wisetalk@iconinteractive.com</itunes:email></itunes:owner><itunes:author>Icon Interactive</itunes:author><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><!-- iTunes prefers square images 300x300 pixels or larger --><itunes:image href="http://www.iconinteractive.com/podcast/wisetalk/cover.jpg" /><itunes:link rel="image" type="video/gif" href="http://www.iconinteractive.com/podcast/wisetalk/cover.jpg">Icon Interactive</itunes:link><item><title>Daytripping: Getting the Most from Google Dayparts</title><guid>http://www.iconinteractive.com/Article68.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk25.mp3</link><description>Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 06 NOV 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk25.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Google advertisers should consider dayparting tactics and strategies that can improve the results of their AdWords campaign.</itunes:summary><itunes:keywords>seo, search engine optimization, keyword density, keyword clouds, pagerank, google, yahoo, msn, PPC, pay per click</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:23</itunes:duration> </item><item><title>SEO: What's the Word?</title><guid>http://www.iconinteractive.com/Article67.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk24.mp3</link><description>Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 16 Oct 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk24.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Investing marketing dollars wisely into search engine campaigns on Google, Yahoo and MSN can reap dividends.</itunes:summary><itunes:keywords>seo, search engine optimization, keyword density, keyword clouds, pagerank, google, yahoo, msn, PPC, pay per click</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:04</itunes:duration> </item><item><title>SEO: What's the Word?</title><guid>http://www.iconinteractive.com/Article66.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk23.mp3</link><description>By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 11 Sep 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk23.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site's natural search engine ranking.</itunes:summary><itunes:keywords>seo, search engine optimization, keyword density, keyword clouds, pagerank, google, yahoo, msn</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:4:43</itunes:duration> </item><item><title>Big Opportunities with Small Business</title><guid>http://www.iconinteractive.com/Article65.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk22.mp3</link><description>Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>FRI, 11 Aug 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk22.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Small business owners sometime seem like a big challenge to marketers. They can be difficult to target and easily dissuaded. Given the right opportunity, however, small business owners can also be timely and loyal customers.</itunes:summary><itunes:keywords>marketing, small business, google, yahoo, msn</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:13</itunes:duration> </item><item><title>Express Pay May Be The Way</title><guid>http://www.iconinteractive.com/Article64.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk21.mp3</link><description>Express payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Express payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>TUE, 11 JULY 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk21.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Express payment options from PayPal and Google provide online shoppers with what they’re looking for – a secure, hastle-free shopping experience. And, they provide advantages to many merchants too.</itunes:summary><itunes:keywords>paypal, google, express checkout, ecommerce, e-commerce, shopping carts, shopping cart abandonment</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:4:06</itunes:duration> </item><item><title>Location, Location, Location: Spots to Consider for Online Ads</title><guid>http://www.iconinteractive.com/Article63.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk20.mp3</link><description>Recent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Recent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>THU, 8 June 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk20.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Recent changes with Google, Yahoo and MSN have marketers reconsidering the best location for their ads.</itunes:summary><itunes:keywords>msn, google, microsoft, yahoo, ebay, search engines, seo, optimization</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:6:50</itunes:duration> </item><item><title>Link Popularity: The Internet's 'In Crowd'</title><guid>http://www.iconinteractive.com/Article62.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk19.mp3</link><description>While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Fri, 5 May 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk19.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>While having the best web site in your industry is a noble goal, a far more satisfying one is to have the most popular site.</itunes:summary><itunes:keywords>link popularity, search engines, seo, search engine optimization, google, yahoo</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:4:11</itunes:duration> </item><item><title>Listen to This: Satellite Radio Can Promote Your National Brand</title><guid>http://www.iconinteractive.com/Article61.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk18.mp3</link><description>Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Sun, 9 april 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk18.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Marketers with national brands are learning to love satellite radio because it can be a great way to take a small budget and do big things with it. A satellite radio campaign can be more cost effective to produce, air and manage than a national TV or local AM/FM radio campaign.</itunes:summary><itunes:keywords>radio, satellite, XM Radio, SIRIUS radio, radio advertising, emarketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:7:38</itunes:duration> </item><item><title>What It 'Means' to to 'Think' Like A Search Engine</title><guid>http://www.iconinteractive.com/Article59.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk17.mp3</link><description>Wonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Wonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Thu, 16 march 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk17.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Wonder how a search engine ‘thinks’ about your web site? Search engines know what you say. And, sometimes they know what you mean.</itunes:summary><itunes:keywords>search engines, seo, google, yahoo, msn</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:3:08</itunes:duration> </item><item><title>Email Marketing: What's An Inbox Worth?</title><guid>http://www.iconinteractive.com/Article60.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk16.mp3</link><description>As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 13 march 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk16.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>As Yahoo and AOL begin charging marketers to reach the inboxes of their subscribers, it's time to consider the value of a customer's inbox.</itunes:summary><itunes:keywords>emarketing, aol, yahoo, certified email, email marketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:6:06</itunes:duration> </item><item><title>Local TV Advertising: Super Bowl vs Super Bargain</title><guid>http://www.iconinteractive.com/Article58.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk15.mp3</link><description>At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 20 February 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk15.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>At $2.5 million per 30-second spot, the average 2006 super bowl commercial is unattainable for most businesses. Nevertheless, TV advertising has never been more affordable for small business.</itunes:summary><itunes:keywords> writing for web, web writing, article syndication, multilevel writing, multi-level writing, marketing with articles</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:54</itunes:duration> </item><item><title>Google Says 'No Thanks' to New Sites</title><guid>http://www.iconinteractive.com/Article57.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk14.mp3</link><description>Wine and cheese aren't the only things that get better with age. So do web sites, according to Google.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Wine and cheese aren't the only things that get better with age. So do web sites, according to Google.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 2 January 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk14.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Wine and cheese aren't the only things that get better with age. So do web sites, according to Google.</itunes:summary><itunes:keywords> writing for web, web writing, article syndication, multilevel writing, multi-level writing, marketing with articles</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:4:45</itunes:duration> </item><item><title>Who is Stealing Your Website Content?</title><guid>http://www.iconinteractive.com/Article55.htm</guid><author>russell@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk13.mp3</link><description>The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 2 January 2006 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk13.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>The only thing that has really changed in search engine marketing over the last seven years is the number of search engine spammers and affiliate marketers clogging up the engines. A decent looking website with original and valuable content is still the long term survivor according to Google secret labs. </itunes:summary><itunes:keywords> writing for web, web writing, article syndication, multilevel writing, multi-level writing, marketing with articles</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:12:20</itunes:duration> </item><item><title>The Write Stuff: Marketing with Articles</title><guid>http://www.iconinteractive.com/Article56.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk12.mp3</link><description>There are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site. </description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>There are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Sat, 17 December 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk12.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>There are few better ways to promote your business than by writing good, helpful articles and sharing them on your web site. </itunes:summary><itunes:keywords> writing for web, web writing, article syndication, multilevel writing, multi-level writing, marketing with articles</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:26</itunes:duration> </item><item><title>One Size Does Not Fit All: Global Search Engine Optimization</title><guid>http://www.iconinteractive.com/Article53.htm</guid><author>jean@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk11.mp3</link><description>About 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world. </description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>About 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 20 November 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk11.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>About 60 percent of the online population is non-English speaking. This means your well-optimized English website would have little appeal to the majority of population in the world. </itunes:summary><itunes:keywords> Internationalization, SEO, search engine optimization</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:5:26</itunes:duration> </item><item><title>30 Days to Startup</title><guid>http://www.iconinteractive.com/Article54.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk10.mp3</link><description>Becoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Becoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 14 November 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk10.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Becoming the president of an international corporation used to take a lifetime of hard work. Now, it can be done with a PC, strong entrepreneurial spirit, and less than 30 days.</itunes:summary><itunes:keywords> I-tunes, podcasting, podcast, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:7:36</itunes:duration> </item><item><title>Pay Per Click: The More Keywords The Better</title><guid>http://www.iconinteractive.com/Article52.htm</guid><author>russell@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk9.mp3</link><description>With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 10 October 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk9.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>With Google Adwords, you can spend ten dollars and send your advertisement to 50 million people instantly. The problem is that most advertisers don't understand how the system really works.</itunes:summary><itunes:keywords> I-tunes, podcasting, podcast, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:14:00</itunes:duration> </item><item><title>Turning Ads into Sales: Context is King</title><guid>http://www.iconinteractive.com/Article51.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk8.mp3</link><description>It's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>It's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Thur, 6 October 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk8.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>It's estimated that the typical customers is bombarded with more than 3,000 advertisements each day. So, It's not surprising that consumers are ignoring all but the most relevant ones.</itunes:summary><itunes:keywords> I-tunes, podcasting, podcast, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:05:18</itunes:duration> </item><item><title>Can You Hear Me Now? I'm Podcasting</title><guid>http://www.iconinteractive.com/Article50.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk7.mp3</link><description>With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Wed, 7 September 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk7.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>With a little bit of effort and a microphone, you can use podcasting to talk with millions of people. They key is creating something that is worth listening to.</itunes:summary><itunes:keywords> I-tunes, podcasting, podcast, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:07:10</itunes:duration> </item><item><title>Who Can Deliver? Selecting the Right SEO Vendor</title><guid>http://www.iconinteractive.com/Article45.htm</guid><author>russell@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk6.mp3</link><description>Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 5 September 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk6.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Companies that offer search engine optimization (SEO) services are full of promises. With a little bit of knowledge, you can identify SEO firms that can deliver. </itunes:summary><itunes:keywords> SEO, search engine optimization, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:06:40</itunes:duration> </item><item><title>The 'Ins' and 'Outs' of Search Engine Optimization</title><guid>http://www.iconinteractive.com/Article49.htm</guid><author>russell@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk5.mp3</link><description>Before kicking off a search engine optimization project, its important to know the 'ins' and 'outs.' </description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Before kicking off a search engine optimization project, its important to know the 'ins' and 'outs.'</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Fri, 19 August 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk5.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Before kicking off a search engine optimization project, its important to know the ‘ins' and ‘outs.' </itunes:summary><itunes:keywords>inbound links, in-bound links, keywords, webvwriting, SEO, search engine optimization, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:07:30</itunes:duration> </item><item><title>Web Stats and Metatags are 'Key' to Keywords</title><guid>http://www.iconinteractive.com/Article47.htm</guid><author>russell@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk4.mp3</link><description>One of the most overlooked sources of useful keyword data is located right inside your own website statistics. </description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>One of the most overlooked sources of useful keyword data is located right inside your own website statistics.</p><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Fri, 19 August 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk4.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>One of the most overlooked sources of useful keyword data is located right inside your own website statistics. </itunes:summary><itunes:keywords>web stats, SEO, search engine optimization, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:07:30</itunes:duration> </item><item><title>Silent Partners: Selecting The Best Web Host</title><guid>http://www.iconinteractive.com/Article48.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk3.mp3</link><description>A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers.</description><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers.</P><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><pubDate>Mon, 8 August 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk3.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>A good partner makes going online a natural extension of your business. A bad one costs you time, money, and customers.</itunes:summary><itunes:keywords>web hosting, hosting, isp, emarketing, e-marketing</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:07:10</itunes:duration> </item><item><title>Givin' it to Google: Use XML to Boost Google Results</title><guid>http://www.iconinteractive.com/Article46.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk2.mp3</link><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>Google's new indexing tool may not be perfect, but it's a step in the right direction. If you can create an XML file, you can improve the way your web site is included in Google.</P><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><description>Google's new indexing tool may not be perfect, but it's a step in the right direction. If you can create an XML file, you can improve the way your web site is included in Google.</description><pubDate>Tue, 5 July 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk2.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>Google's new indexing tool may not be perfect, but it's a step in the right direction. If you can create an XML file, you can improve the way your web site is included in Google.</itunes:summary>  <itunes:keywords>Google, SEO, emarketing, e-marketing</itunes:keywords>  <itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:05:02</itunes:duration>     </item><item><title>The Best and The Rest: Rating Web Developers</title><guid>http://www.iconinteractive.com/Article44.htm</guid><author>tj@iconinteractive.com</author><creator>tj@iconinteractive.com</creator><link>http://www.iconinteractive.com/podcast/wisetalk/wisetalk1.mp3</link><category>business</category><comments>Icon Interactive was created to fulfill the vision of a marketing-savvy technology company that is simultaneously a technology-savvy marketing company.</comments><content:encoded><![CDATA[	<P>When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice?</P><P>Icon Interactive is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York to San Francisco, Icon Interactive has the expertise to bring an eclectic and effective blend of strategy, marketing, and technology to every project.</p>]]></content:encoded><description>When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice?</description><pubDate>Tue, 21 June 2005 8:00:00 CST</pubDate><enclosure url="http://www.iconinteractive.com/podcast/wisetalk/wisetalk1.mp3" type="audio/mpeg"/><itunes:author>Icon Interactive</itunes:author><itunes:summary>When you've got the budget to implement a web project, there is no shortage of vendors who want to be your friend. But how do you determine the best choice?</itunes:summary><itunes:keywords>emarketing, e-marketing, web design, web development</itunes:keywords><itunes:explicit>no</itunes:explicit><itunes:category text="Business">    <!-- iTunes Browse Podcasts Subcategory -->    <itunes:category text="Marketing"/></itunes:category><itunes:subtitle>E-Marketing and Tech-Savvy Tips</itunes:subtitle><itunes:duration>00:06:40</itunes:duration> </item>				</channel></rss>