Run With The Bull: The Meritor VR Experience

Meritor, one of the world’s leading suppliers of commercial automotive parts, sought to differentiate itself at the 2016 American Trucking Association (ATA) Management Conference and Exhibition by incorporating the latest virtual reality technologies into its exhibit. The company approached ICON Interactive with the goal of developing an experience that would generate hype for Meritor’s products. […]

 

Arbor Defenders: Analogy Through Rapid-Fire Game Play

As part of a local event taking place in Ann Arbor, ICON Interactive designed and developed a Microsoft Kinect game for leading cyber security firm Arbor Networks. Called “Arbor Defenders,” the aim of the game was to boost awareness of the Arbor Networks brand, generate discussion among participants, and use the fun of motion sensing […]

 

We’re Hiring: Join the ICON team as a Digital Account Manager

ICON Interactive is a full-service digital agency that represents the merger of extraordinary design and powerful technology, with locations in NYC, Boston and Ann Arbor. We work with the world’s biggest brands and artists, including Audi, Mini, Jaguar, Panasonic, Paul McCartney, Bob Dylan, and Madonna to create exceptional experiences. We are currently looking for an […]

 

SoundLites: Now available for HTC Vive

SoundLites, by Icon Interactive, uses Unity 3D’s spatial audio engine to help you create interactive soundscapes. Soundlites encourages users to interact with music in a new way by combining music, space, balls (fun), and exploration in a VR environment. In the experience, you use your “Lite tool” to build and explore a sonic light landscape. […]

 

We’re Hiring: Join the ICON team as a Visual Designer

ICON Interactive is a full-service digital agency that represents the merger of extraordinary design and powerful technology, with locations in NYC, Boston and Ann Arbor. We work with the world’s biggest brands and artists, including Audi, Mini, Jaguar, Panasonic, Paul McCartney, Bob Dylan, and Madonna to create exceptional experiences.
 We are looking for a visual […]

 

Interior Design, Cross Training and Cooking: 10 ICON Employees On How They Stay Creative

“I don’t get to watch as many movies as I would like, but I think there are amazing examples of motion graphics within the opening title sequence of a movie. I also find a lot of inspiration from the branding and interior design within stores and restaurants. There are so many small independent stores opening […]

 
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