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March 2007 - When consumers want to create their dream kitchen, the hardest part can be knowing where to start. For New York and New Jersey residents, one place is SubzeroWolfEast.com

The site, http://www.subzerowolfeast.com, was developed by Icon Interactive™ for The Westye Group East, Inc., showcases three appliance showrooms that function as resource centers, providing education as well as inspiration to consumers, architects and designers.

Each showroom has a demonstration kitchen and regularly scheduled product demonstrations.

he Westye Group East, formerly known as Goldman Associates, is the exclusive New York Area distributor of Sub-Zero, Wolf, Asko, Franke, Kindred, Best, Scotsman, and Independent. The company is also the exclusive distributor in Northern and Central New Jersey for Sub-Zero, Wolf, Asko, Franke, Kindred, Best, Scotsman, and Independent.

The "Westye Group" name pays tribute to the founder of Sub-Zero Freezer Company, Westye F. Bakke. In 1943, Westye F. Bakke built the first freestanding freezer in the basement of his Madison, Wis., home. A businessman with a keen ability to anticipate post-World War II refrigeration trends, he founded Sub-Zero Freezer Company just two years later in an old two-car garage. From its modest beginnings, Sub-Zero has become what is today: the recognized leading manufacturer of premium built-in home refrigerators.

Icon Interactive™ is an industry leader helping companies imagine, implement and reinvent their online strategy. An Internet presence may be a variation on an offline brand, an expansion of it, or a stage for delivering products and services through an exclusively new business model. In addition to corporate clients, Icon provides consulting and outsourcing services for advertising agencies, marketing firms, and ISP's. Our partnerships evolve around solutions and dependability.

Having worked with clients of all sizes, from San Francisco to Madison, Icon Interactive™ has the expertise to bring the precise blend of strategy, design, brand knowledge, and technology to every project. The group specialize in offering a complete range of Internet services, including: interface and navigation design; online strategy; user experience development; brand integration; content management; online marketing; usability analysis; online identity development and back-end system integration.

To learn more about Icon Interactive™, visit www.IconInteractive.com.

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