September 2005 – During the 2005 Interbike show, Icon's founder will offer bike retailers strategies for increasing sales by improving customer relationships.
Troy Janisch, founder and president of Icon Interactive, will participate in the 2005 "RU Ready?" seminars at 2005 Interbike in Las Vegas.
The bicycle is America’s Wellness Machine. Bicycle suppliers and retailers need to get ready to capitalize on The Wellness Revolution. There is a resurgence in cycling, but it is a diff erent market with a diff erent need. It is the latent cyclist who wants advice and will pay for it.
Retailers selling experience will capture this opportunity. The RU Ready Seminars are 20-minute bite-sized best practices and programs designed for retailer success in selling the experience of cycling rather than bicycles.
Cycling retailing, like all business, has gotten very complex. Technology can provide help. Seminar participants will learn how to dramatically simplify their business so you can work ON it instead of IN it and focus on their clients. The RU Ready Seminars, sponsored by YaYa Bike, Body Scanning CRM and Tri-Technical Systems are open to all retailers and suppliers.
YaYa! Bike is a member-owned cooperative of about 400 cycling retailers and 35 suppliers. They are retailers and suppliers working together to deliver the joy of cycling and wellness to America. YaYa! Bike is a community of retailers and suppliers dedicated to improving the retail shopping experience for the consumer and growth and profit experience for owners, employees and suppliers.
About Interbike
Fuse 1,000+ brands with 10,000+ buyers from around the world and you have Interbike - the ultimate blend of industry leaders with innovative products in the bicycle business. The gathering kicks off with two days of OutDoor Demo in Bootleg Canyon - a world renowned outdoor cycling venue - and continues for three packed days of exhibits, product launches, insightful seminars, meetings and celebrations at Interbike Expo in Las Vegas.
About Icon Interactive
Icon Interactive™ is an industry leader helping companies imagine, implement and reinvent their online strategy. Having worked with clients of all sizes, from New York, NY, to San Francisco, CA, to Milwaukee, WI, Icon Interactive™ offers an eclectic and effective approach to online strategy, marketing, and technology.
