OCTOBER 2004 ? Shopping for great getaways and for ?the person who has everything? just got easier thanks to Heidel House Resort?s new on-line Store.
The store is open 24 hours a day, 7 days a week at www.heidelhouse.com. There are single certificates for your favorite amenity and several pre-set getaway packages to choose from, or shoppers can go a la carte to create a custom gift package. Included in the ?Build Your Own Package? section is a wide variety of Heidel House accommodations, dining, getaway packages, yacht cruises, resort amenities, area golf, theater tickets, and many other gifts to pick and choose from to create a personalized gift certificate package.
Shoppers can build as small or as large of a custom certificate package as they like and make just one payment for their entire shopping cart of certificates as they check out. The secure site accepts payment by credit card.
Any certificate can be delivered to the purchaser via mail carrier or immediately on-line. The purchaser has the option to have the gift delivered directly to the lucky recipient by mail carrier or simply choose immediate on-line delivery and save the certificate to forward in an e-mail or print out at their home. The immediate on-line delivery is very convenient for last minute shoppers who need to get their gift to the intended recipient fast!
?As far as we can determine, this ?immediate delivery resort store? is the first of its kind,? said General Manager Scott Krause. ?It?s a real convenience to many of our guests but beyond that will be a ?life-saver? for some of us who put things off too long or forget to get a gift for someone.?
Shoppers browse through many different options, including lodging, dining, golf, in-room amenities, recreational rentals and area activities, and select the ones that best suit the intended occassion. Shoppers also select the appearance and their message for the certificate, which can be delivered immediately as a printer-friendly PDF file.
The ?Build-Your-Own Certificate? tool and online store was implemented by Icon Interactive™.
?Online gift certificates can become a valuable marketing tactic and source revenue for resorts such as The Heidel House,? said Troy Janisch, President of Icon Interactive. ?The popularity of online gift certificates is at a peak. That?s why we wanted to reinvent the way people think about gift certificates.?
A 2004 poll of 1,000 shoppers taken by the National Retail Federation, more than 42% said they intended to give gift certificates. This reflects a 25% increase over the last year, and the highest number in 12 years of surveys.
About the Heidel House
Since 1945, The Heidel House in Greek Lake, WI, has offered people a place to relax, unwind and reflect on the people and things that are important. Once a private residence, the fledgling restaurant grew in size and reputation to become a unique, family-run retreat. By the 1970s, it had become one of the most popular destination resorts in the state.
Encompassing 20 picturesque acres of wooded land, on the shores of Wisconsin's deepest inland lake, Heidel House Resort is a great place to visit when you need a break from your busy life. And you long to reconnect with the people who mean the most to you. From luxurious accommodations in the Main Lodge and Lac Verde to the unique estate buildings, like Carriage House and the Bungalow, there?s something to suit nearly any desire. From business groups to families, friends and couples, everyone can relax and spend quality time with us. Since 1945, for business and pleasure, Heidel House remains unparalleled in Wisconsin and the Midwest.
About Icon Interactive™
Icon Interactive™ is an industry leader helping companies imagine, implement and reinvent their online strategy. An Internet presence may be a variation on an offline brand, an expansion of it, or a stage for delivering products and services through an exclusively new business model. In addition to corporate clients, Icon provides consulting and outsourcing services for advertising agencies, marketing firms, and ISP's. Our partnerships evolve around solutions and dependability.
Having worked with clients of all sizes, from San Francisco to Madison, Icon Interactive™ has the expertise to bring the precise blend of strategy, design, brand knowledge, and technology to every project. The group specialize in offering a complete range of Internet services, including: interface and navigation design; online strategy; user experience development; brand integration; content management; online marketing; usability analysis; online identity development and back-end system integration.
To learn more about Icon Interactive™, Visit our web site at www.IconInteractive.com
